The New Orleans Convention Center is a very impressive place! My day started with an early breakfast with International Myeloma Foundation (IMF) staff, followed by a briefing from the director of their PR firm. There are over 25,000 physicians and clinicians registered to attend this ASH conference. Throw-in an additional 15,000+ drug reps, exhibitors and support staff and you have–chaos! And this is truly an international event, so don’t forget the language barrier.
I am blogging live today from the IMF’s patient advocacy booth, tucked back in the corner of this massive exhibit hall here at ASH. The hall is packed with drug company booths the size of houses–spread out in every direction as far as the eye can see. If you look closely you can find smaller, non-profit exhibitors like the Leukemia and Lymphoma Society and the Multiple Myeloma Research Foundation. As I prepare to attend the first of many technical briefings about new myeloma therapies, I wanted to pause and remember why everyone is here–for the money! (Just kidding! Well, sort of) The doctors and researchers, the clinicians and nurses, all are here to network and learn how to best help the patient! With this in mind, I would like to focus on the human side of this weekend. In addition to lots (and lots and lots!) of technical data that I will be passing along to you for weeks after ASH concludes on Tuesday, I would like to share some of the brave, hopeful and incredible stories I am hearing from the people I meet here.
More in just a few minutes- Pat