I watched the Sunday version of the NBC Today show with great interest yesterday morning. Would they run a feature story about the death of Geraldine Ferraro, and what would they say.
The story was about what you would expect… Three or four minutes covering her life as a congresswoman, vice presidential candidate and her later life after being diagnosed with multiple myeloma.
But one thing jumped-out at me. The piece never used the words “multiple myeloma” to define her cancer. It used “blood cancer” and “bone marrow cancer.” But it never mentioned multiple myeloma.
I have since received literally dozens of emails from people expressing their sadness over her passing.
One person’s reaction was the same to mine over the NBC story. They noticed it never mentioned multiple myeloma, too.
Maybe the editors felt too many people confuse myeloma with melanoma. Or maybe they just felt know one knows what multiple myeloma is.
To be honest, I was disappointed. Obviously, multiple myeloma awareness needs all the help it can get!
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I wrote that late Sunday night. After reading emails and checking news links this am, it is clear not including the words “multiple myeloma” in one news story isn’t that important.
Ms. Ferraro’s death is big, mainstream media news. Most reports do include at least on reference to multiple myeloma.
I have posted a number of links to these reports on my MyelomaNews.com site, including footage from a surprisingly frank interview she did with CBS news in 2007.
Sad that it takes someone famous dying to get people to think about multiple myeloma–if only for a few moments.
Feel good and keep smiling! Pat